Looking at a few media trends in the digital age

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This article describes some of the most substantial changes in customer behaviours when it comes to consuming media.

In the last few years, with the rise of digital media, the way in which people consume content has changed significantly. For several years, standard tv was the primary source of home home entertainment for many people. Nevertheless, ever since the development of streaming platforms, many audiences are averting from set up television, especially among younger people. Rather, international media content analysis shows that more people are buying subscriptions to streaming services, which strongly evidences the transformation in audience consumption practices. These options are popular for enabling people to enjoy the shows and movies they want, whenever they feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would identify the appeal of streaming platforms as a popular media consumption habit among audiences today. These changes demonstrate the move towards user-controlled viewing interests in the sector.

In the existing digital age, mobile phones have become one of the most popular instruments that individuals are using to watch videos and access media. These days, many social media platforms are offering endless feeds of short, chains of videos, that are growing in popularity among mobile phone users. In fact, statistics reveal that that globally, mobile content consumption is on the rise, revealing that short form content is one of the fastest growing media trends right now. These platforms permit users to see a collection of personalised videos and react immediately, making these videos a lot more engaging and addictive than standard content. Short form videos are also being used more often for news and academic purposes, not just for entertainment. Consequently, this pattern is changing the way people are actively looking for and counting on to receive knowledge, in a much faster, shorter and more visible format.

With consistent shifts and developments in the digital landscape, what are the current trends in media? Well, along with the increase of streaming platforms and short form video content, click here the method by which individuals are getting their news is also evolving. Individuals are significantly turning towards internet news sources, rather than viewing TV, to discover existing worldly affairs. Nevertheless, concurrently, due to a continuous circulation of information, individuals are becoming overwhelmed by big volumes of content. In reaction to this, news organisations are re-engaging audiences by making short form content that is clearer and easier to navigate. Nowadays it is common to see news channels that have mass followings on social media channels. This pattern can be validated by the CEO of the fund that owns Euronews, for instance. Using this technique has been important for providing individuals with trusted and verified news sources, in a form they can readily identify with.

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